Most AI keynotes leave a room impressed and unchanged. The difference between entertainment and impact is almost always set before the contract is signed, in the questions the organizer asks.
Ask these five
- What decision should the audience make differently the week after?
- Will the talk reference our industry's actual constraints, or generic examples?
- What does the speaker refuse to claim about AI?
- Is there a framework the audience can apply without buying anything?
- What follow-up material do attendees leave with?
Red flags
- A deck that is mostly tool logos.
- Predictions with dates but no mechanism.
- No willingness to talk to your team before the event.
What a good outcome looks like
After Shakita Trigg's signature keynote, Don't Automate Pretty Garbage™, rooms typically leave with shared language for diagnosis, a named list of processes that should not be automated yet, and one owner per item. That is a measurable result, not a mood.
The thinking doesn't stop at the stage.
Availability, formats, and audience fit are handled through a short structured request rather than a phone tag chain.
Opens the speaker request form.
Request Availability →